Why Cheap Trademark Filings Destroy Later Enforcement
Many businesses believe trademark protection begins with filing. In reality, that belief is what causes most trademark failures. Trademark problems rarely come from not filing. They come from filing without a strategy. Online trademark mills thrive on the idea that registration itself creates protection. They sell speed, low price, and convenience, but they remove the most important step in trademark law: the IP strategy plan that must exist before anything is filed....
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